Good customer relationships are key to any business’s success. Once a business reaches a certain level, the efficient management of these relationships become vital to continuing and maintaining that level of growth. In this article we explore how Microsoft Dynamics can help you be more connected to your customers, improve overall business performance, and improve the rate at which you grow your business:

Microsoft Dynamics Improve Customer Retention

Dynamics provides visibility across all of your customer relationships, allowing your teams to proactively remediate any at-risk accounts and present satisfied customers with new opportunities, at just the right time. With a clear, reviewable history of your customers, active campaigns, and open cases, you can provide better service experiences, that keep your customers coming back for more. If you invest your time wisely now, strong relationships will pay dividends for years to come. In fact, according to the Harvard Business Review, if you reduce customer turnover by just 5%, you can increase your profits by 25 – 85%.

Reduce the cost of sales

There is no doubt that new customers are a key ingredient of growth, but they are difficult to source and often expensive to procure. With Microsoft Dynamics, you have greater visibility into any upsell, cross-sell, or potential renewal opportunities within your customer base, and you can capitalise on the trust you’ve earned and see an increase in repeatable sales. It’s currently estimated that the probability of selling to a new prospect is around 5% to 20% whereas the probability of selling to an existing customer is 60% – 70%.

Find the right customers

“Without a CRM system, 79% of all marketing leads are never converted to sales.” – Pardot

Our teams have spent their valuable time and resources, attracting and generating new leads, but now what? Dynamics CRM has marketing integrations that empower your team to utilise tools like social and email automation, allowing them to engage with prospects at a time your data has proven to be more likely to result in business. From there, both your sales and marketing people can figure out what engagements signify buying signals and what engagements suggest those prospects require further nurture.

Boost employee productivity

CRM systems like Dynamics, were designed to free up your team’s resources from paper-based, and process-driven tasks giving them more time to connect with your customers. Manual operations like hunting for contact information or entering data can be automated or eliminated. There are several options for automation across sales, marketing, and other services that will free your employees time so they can spend more time talking to prospects and strengthening relationships, doing the vital work of building a sustainable pipeline.

Offer better customer service

Even the best product, is only as good as the service that comes with it, both pre and post-sales. You don’t want to annoy your prospect by flooding their inboxes with promotions that aren’t relevant. Or pester a new client, after a sale and waste the time that went into winning a valuable customer. With Dynamics, your entire team has immediate access to a customer’s complete history, meaning everyone can provide personalised messages and solutions, with the relevant resources. These smooth, personalised interactions build trust and encourage repeat business.

If you are looking to learn more about how Dynamics could work in your business, get in touch today. A member of our team would be happy to discuss how Microsoft Dynamics can help you be more connected to your customers, improve overall business performance, and improve the rate at which you grow your business.